About us


This is Cherry, who started selling toys 33 years ago – out of a suitcase! She’s a primary school teacher, at present running a remedial home school using NILD Therapy. She’ll give you advice on any aspect of child development, from babies to biggies.


This is Geoff, who has a passion for kids – he takes a special interest in each small client, as he believes they are also important. He will go the extra mile to help you find that perfect gift!


This is Louisa. She has been trained to help you stimulate your child and so develop perceptual and cognitive skills. She's friendly and helpful and will go out of her way to make a visit to our shop a fun and worthwhile experience.

Who are we?

Cherry started selling educational toys from home in 1982, and moved into premises on Tokai Road in 1991. Six years later, husband Geoff joined the team and Cherry returned to teaching. The shop was moved to the petrol station next door, also on Tokai Road. Ten years ago, in June 2004 we moved to Meadowridge, where our business grew into the success it is today. However, with the termination of our lease last year, we have had to move again - so back to Tokai Road we go!

Our new premises are compact, private, cute, exciting, unique, fun, educational and different! There are 5 rooms in all: the Early Learning Room (Under 3s), the Book Room, the Games and Puzzles Room, the Imaginative Playroom, and Arts & Crafts! In our courtyard at the back, there is a safe area for your little ones to play, while you enjoy a coffee, tea or juice.

Cherry is in the store fulltime now, having put teaching on hold for a while, and there are plans to hold evening workshops on stimulating your child. Ensure your name is on our Data Base to receive Newsflashes now and then regarding workshops, holiday sessions and in-store promotions.

The team is keen to show you around - for a small fee, we offer our Activity Sheets which are guidelines to stimulate your child, ages birth to 7 years. Pay us a visit soon - we look forward to seeing our old clients again, and meeting new faces!

Cherry and Geoff Howell ... and Louisa.